BeautifulU
Case Study 4
Problem
There’s a lack of application that focuses on skin care to support a ranges of skin care experiences. Starting from teenage age, who are just going through puberty to adults who may have different focus on their skin care like wrinkles.
My Role
User Research, Information Architecture, Wireframing, Branding, UI Design, Prototyping, Usability Testing
RESEARCH
Goal
To design, build, and generate an application that focuses on all level of skin care experiences and ages. I will ensure to collaborate with dermatologist and products manager to provide the correct information for users on products and FAQ.
Methedology
To better understand the user process and needs in a educational and user-friendly experience, I conducted the following 3 data collections with five different users from different levels of experiences in their skin care journey. Most of them we're from different part of Minnesota, they were all in different ages to capture the different skin experinces through out life cylce:
Comparative Analysis - to see how users are using the skin care service in person.
User Interviews - to hear from users firsthand their stories of how they use the skin care service and what role it plays in their skin care journey. These can be part of, or in place of, contextual interviews depending on circumstances.
Surveys - to get more objectives answers.
Affinity Map
Comparative Analysis
After analyzing and evaluating my affinity map and comparative analysis, I discovered some important user and application insights that allow me to define essential user needs. I discovered:
The importance of having skin care products with ingredients.
How to track users’ skin care journey corresponding with age and skin care focuses, i.e., acne, wrinkles, etc.
Utilizing visuals to help provide user application instructions.
DEFINE
User Persona
After meeting with my target audience and gaining insights from the interview phase, I created 2 user personas that reflected the user base. I decided to showcase one user persona on Steve H. on this website who has similar concerns and needs as most target audiences.I decided to focus more on the technical factors that drives and frustrate him to showcase his full experience.